Same engineering qualities and processes
“Things have changed in the automotive industry but we are happy that we can use the same engineering qualities and processes with frank green, to benefit a completely different industry.”
Ben says the SmartCup combines style with sustainability.
“It looks great, it’s spill-resistant [and] it’s made from high-quality materials so you taste your coffee and not your cup,” he says, adding that Australia uses three million disposable coffee cups a day.
“The majority of these end up in landfill. Our message is clear: drink smarter and reduce unnecessary waste by taking your own cup when you go for a coffee.”
Each frank green SmartCup is embedded with a chip that syncs with an app CafePay, allowing users to swipe their cup and make secure cashless payments as well as receive loyalty bonuses at a growing number of cafes.
It’s world-first technology that is creating plenty of buzz, with more than 200 customers in Melbourne and many more around the world, Ben says.
“What is also amazing about what’s been achieved is that it blends the daily routine; you’ve got coffee, you’ve got money, you’ve got loyalty and put together you have an innovative way for cafes to build lasting relationships with their customers.”