The history of Valentine’s Day and why we celebrate it
The origins of the 'day of love' may not have stem from cards, candy, flowers, or even star-crossed lovers. But whether you think Valentine’s Day is a gimmick or a day to adore l’amour, this is why we celebrate on February 14.
The universal day of love, known as Valentine’s Day, has become synonymous with romance, flowers and gifts. Whether you see it as the commercialisation of romance at its finest, or a celebration from the bow of Cupid himself, there’s no doubting that Valentine’s Day is big business.
In Australia alone, over $415 million was estimated to have been spent on the day of love last year, with flowers, food, drink, and jewellery as the main objects of our affection. The day is also rife with romance, from date nights under starry skies to personalised cards and gifts sent in the name of love around the world.
While the origins of Valentine's Day are mixed, it has gone on to being associated with love and romance, which was later shown through various love languages, such as the giving of gifts or words of affirmation.
It can also be fun; a way to reconnect with a partner or loved one, whether it’s trying out a new restaurant, going star-gazing, or simply enjoying each other’s company with a great meal and dessert at home.
But just how did February 14 come to be known as the day of love?