Victorian bike riders to benefit from new partnership
Bike riding is booming across Victoria and thanks to an innovative new partnership, it’s now easier to get around and explore the best biking routes the state has to offer.
RACV arevo has expanded its service to bike riders around Victoria, joining forces with BikeExchange to encourage more people to make bike riding part of their daily routine.
As Victorians gear up for summer and ideal bike riding weather, the new partnership will allow registered arevo users access to exclusive offers on bikes, parts and accessories, as well as journey planning and bike tips and tricks.
The partnership comes at a time of strong growth in new bike sales and biking participation, with the COVID-19 pandemic a major contributor. According to a new report, 1.7m bicycles were purchased in Australia in 2020, of which 28% (476,000) were children’s bikes.
The report also revealed that Victoria equalled NSW as the state with the highest number of cycling consumers, while the state trailed only the ACT with the highest percentage of adults spending money on biking.
New bike routes will also make it easier for Victorians to ride to work in the CBD as more head back to the office in the aftermath of the state’s exit from lockdown.