Don’t forget the Melway: why printed maps are still relevant
Modern online and interactive mapping tools might be the trendiest option today, but old-school printed maps are still being bought by tens of thousands of Victorians every year.
Flash back to a road trip from your childhood, and there was one item alone that got you to your destination: the tattered old Melway. Dominating 80 per cent of the street directory market in its 1980s heyday, the street directory in every Victorian’s glovebox or backseat was how all drivers learned to get from A to B.
Whether it was for pizza delivery, emergency assist, a road tripping adventure or getting to know the city streets, giving the old Melway reference - Page 43, G8 – were terms in the common vernacular that now sound like another language.
These days, circulation of paper or printed maps has obviously dwindled with the introduction of satellite navigation GPS in our cars and on our smartphones.
So, who is still using street directories like the beloved Melway? And do they have a future?