Cliqit and CPA Australia partnership powers new rewards program

Eligible CPA Australia members can now access thousands of discounts and savings through the Cliqit rewards program.

Available through the CPA Australia app, the new CPA Member Perks program gives members instant access to offers across fuel, shopping, dining, entertainment, travel, experiences and lifestyle categories, enabling real-time savings at the tap of a button.

Unlike traditional loyalty programs, the Cliqit platform, which is designed and managed by RACV, provides CPA Australia members with access to savings on demand, without the need to accumulate points or wait for rewards to be redeemed. Offers are available within seconds and can be accessed directly through an organisation's existing digital channels.

The Cliqit platform provides access to thousands of discounts and offers from leading retailers, including JB Hi-Fi, Myer, Woolworths, Bunnings, Priceline, Kmart and Target, while movie lovers can save on movie vouchers from popular brands with up to 40% off the retail price. Cliqit Travel also offers competitively priced cruise, tour and holiday packages backed by a personalised concierge-style support, and the platform is continuing to expand its dining and entertainment offerings. Organisations can further customise the experience by incorporating their own rewards and exclusive member benefits into the platform.

CPA Australia’s Head of Commercial Partnerships Michael Linke said the partnership will make it easier for members to access valuable benefits through their membership.

"At CPA Australia, we’re always looking for ways to enhance the member experience and deliver practical value beyond membership," Mr Linke said.

"This initiative gives members easy access to benefits and savings in their everyday lives through a simple, convenient digital experience.”

Cliqit Representative and Executive General Manager RACV Leisure, Craig Peachey said organisations are increasingly looking for innovative ways to provide meaningful benefits that drive engagement and satisfaction for their stakeholders.

"This partnership with CPA Australia is a fantastic example of how organisations can access a turn-key solution to seamlessly deliver benefits and immediate value to their stakeholders via the Cliqit platform."

“Cliqit was created to help organisations meet that expectation through a flexible, digital-first rewards platform that delivers savings where they matter most.

“With cost-of-living pressures remaining a key concern for Australians, demand for practical savings solutions continues to grow, making solutions like Cliqit an increasingly important part of any organisation's value proposition.

"Our network of partners continues to grow and we've already helped deliver millions of dollars in savings to customers and members across Australia. We're excited to support CPA Australia as it brings this new benefits experience to its membership."

For more information on discounts available to RACV and CPA Australia members, visit the Cliqit website.