Why use a property stylist?
A professional stylist draws on the experience they have in preparing properties for sale with a look that matches the architectural style and the target market.
“It’s important to create a nice, consistent feel as people walk around the home, but also add a pop of wow that brings out each’s room merit,” Sara explains.
You’ll find the turnaround and transformation is relatively simple and quick in the hands of a property stylist, as opposed to tackling the task yourself during what can be a stressful and busy time prior to selling.
Sara finds people who take a DIY decor approach often come unstuck because they underestimate how much time it takes to source things. In a deadline-driven selling period, this puts unnecessary pressure on the owner.
“Working with a stylist provides you with access to their warehouses of furniture and homewares – lamps, cushions, rugs, artwork, accessories, and we are able to come in and give you a professional-looking result in two to three hours,” Sara says.
How does staging work?
Licensed estate agent Grace Le-Franke, of Wilson Agents Port Phillip, recommends setting up a group meeting with your agent and stylist to discuss the home’s key selling points and how the property can be best dressed to highlight these features.
“A well-staged home gives the impression of it being a quality home,” Grace says.
Before deciding on a property stylist, she encourages buyers to research their work on Instagram and look at websites and recent projects to get a feel for the pieces they stock in their warehouse.
When does staging need to happen?
Styling a property usually takes place a few days before the home is photographed for the marketing campaign, or on the day the estate agent has booked the photographer.
Homes are styled for the duration of the campaign, which generally lasts five to six weeks. Sara says if the property does not sell in the intended period, you can look at extending the hire time, but this will come at an additional cost. Some staging companies offer the option to buy bundled weeks for a discounted rate.
“Removing furniture from a campaign after it has been unsuccessful can be detrimental to buyers’ perception,” she adds. “It’s a good idea to budget for extensions, so you’re prepared if they arise.”