Vintage clothing booms as eco-conscious consumers reject cheap fast fashion
With the fashion industry out-polluting the aviation and martime industries combined, it's no wonder why eco-conscious buyers are donning green.
If you haven’t already raided your parents or grandparents’ wardrobes, now’s the time with vintage clothing becoming the height of eco-friendly fashion, as consumers make more discerning shopping choices.
Doc Martens, Jag classics, and even vintage Target, are all highly sort after, with thrift shops and vintage specialty shops reporting a boom in business as young and old embrace the dual benefits of style and sustainability.
Jane Goodrich, the manager of the Castlemaine Vintage Bazaar, says sustainability has become a big issue for consumers and fashion trendsetters.
“People have a sense that the fashion industry tends to create a lot of landfill, and by purchasing second-hand items you’re not contributing to that,” she says.