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The popular European car company, Cupra, is planning to enter the Australian car market in 2022 with its trio of high-performance and competitively-priced vehicles.
Cupra is a well-known brand in Europe, and is the latest automotive label to target Australia.
The performance-oriented off-shoot of the Seat brand is renowned in Europe for its affordable performance vehicles.
The brand has made a big impact as a standalone operation since being spun-off the Seat label in 2018, especially given the pandemic-related new car slump. One of the reasons for that is its focus on providing performance vehicles at a price that puts them within reach of mainstream new car buyers.
Cupra operates under the Volkswagen Group umbrella, which extends from Skoda to Porsche - so there’s no shortage of technical and design expertise underpinning the newest entrant into the world’s most competitive automotive marketplace.
There’s also no shortage of copper-coloured highlights around the car. It is a pillar of the company’s signature styling across all of its models.
Cupra will launch with three conventional internal combustion and plug-in hybrid models, followed by an all-electric vehicle late this year or early 2023.
As is the de-facto standard in Australia, all vehicles will be covered by a five-year warranty.
Pricing has yet to be announced, though Cupra Australia has stated it will use a fixed pricing model.