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A trio of Kia EV6 battery-electric vehicles will hit our shores this year, but the demand for the Tesla Model Y and Hyundai Ioniq 5 rival is wildly exceeding supply.
More than 25,000 people have expressed interest in Kia’s first dedicated battery electric vehicle, the EV6.
Just 500 of them will be able to buy that car this year.
Kia Australia Chief Operating Officer, Damien Meredith, admits it’s not ideal but is a situation caused by both global demand for electric vehicles and the semiconductor shortage that is limiting production of EV and conventional cars.
“We know we could sell, probably, 3,000 this year but we’re just not going to see those numbers,” Meredith says.
Despite the sparse supply, Meredith believes EVs will account for half of all sales by the end of the decade, “I think there will be downward pressure on prices as more companies enter the EV space and the technology matures.”