In 2018, RACV undertook market research with nearly 600 Victorian on-road motorcyclists to better understand riders and their issues and concerns.
The research found that fun (45 per cent) and freedom (14 per cent) are the main reasons people ride. That was significantly higher than avoiding traffic congestion (7 per cent) and ease of getting around (6 per cent), despite that being a significant advantage of riding a motorcycle or scooter.
The market research found that the biggest issues for riders were poor driving or a lack of awareness and respect for riders (18 per cent), and motorists not paying attention or being distracted (14 per cent).
When presented with a list of more than 30 barriers, concerns and frustrations about riding, the biggest concerns were: