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The best-selling private 4x4 vehicle in Australia is about to get a major update.
The Ranger was born and bred in Victoria, which is why Ford sell more of the tough off-roaders in Victoria than anywhere else in the country. Ford’s success with the Ranger across Australia could soon contribute to it beating the Toyota HiLux as the best-selling car in the country for 2021.
This year, more than 13,700 Rangers have been sold in Victoria, despite buyers knowing an updated model was due next year. That compares to 8,519 Toyota Hilux models and 4,469 Isuzu DMax.
Ford Australia attributes the local sales spike, in part, to the fact family and friends of more than 2,500 Ford staff who worked on the latest Ranger iteration have been assured it is the best pick-up on the market.
Given the Ranger’s sales success, Ford will be hoping their winning formula continues as the Aussie-influenced vehicle is destined to be sold in 18 countries globally.
Though only time (and buyer opinion) will tell, Volkswagen will also be rooting for the Rangers’ success, given the next-generation Amarok is based on the Ranger platform.
Ford’s Thai-built version is expected to arrive midway through next-year, with the VW derivative landing in Australia in early 2023.