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Just as art is subjective to taste, everyone has their own preference when it comes to colours. However, there should be more head over heart when choosing the colour of your next car.
Sometimes the choice of what colour car to buy is a natural one. Red for a Ferrari, black for a limousine and white for a tradie ute.
Beyond that, things can get very grey.
While choosing the colour of your next car will largely come down to personal preference, it’s worth considering broader factors that could impact your ownership.
Most cars come with a choice of between four and eight colours.
Every colour adds production complexity and cost. As well as research and development to ensure it looks good from all angles, across different materials, and will last a decade or more in the Aussie weather.
Factor in trim and engine choices and each colour multiplies how many different vehicles are being produced.
Little wonder most manufacturers charge extra for 'premium' colours, such as pearls and metallics.
If you’re buying a top-end model, often the choices are limitless. If you want your car to match the hue of your childhood teddy or your favourite pair of shoes? The likes of Rolls-Royce, Bentley and Ferrari can make it happen.
Colour choices often come down to the type of car. A sports car is often available in vibrant, bright colours that go with the head-turning nature of the car.
Luxury cars tend to be many shades of silver, white, grey or black.
While they’re often available in rich metallic colours such as blues and reds, they are often not the ones the masses choose when they’re signing on the dotted line. Conservative genes take over.
It’s great to have the latest and greatest, but that bright green or fiery orange may date quickly or run out of ‘wow factor’.
Hence the reason many settle for silver, these days one of the most popular choices.
Similarly, the more radical colours can be trickier to sell when it comes time to trade them in, according to the general manager of Redbook.com.au, Ross Booth.
“Generally it is harder to sell [a bold, bright colour],” he says, pointing out that there will typically be fewer buyers for it, something that “impacts the time [taken] to sell, not necessarily the value”.
However, because people are often keen to sell a car swiftly once they put the car on the market, they’ll sometimes accept a lower price to save waiting for that one buyer that really, really wants a bright orange car.
In other words, those more daring colours can sometimes be harder to sell and so could cost you money.
If you want to be safe, Booth says “silver is the new white”.