Why adult bike sales have surpassed new car sales
After record sales in 2021, Victoria's bicycle boom shows no signs of slowing down with adult bike sales still 30 per cent higher than pre-COVID levels.
During the 2020 COVID-19 lockdowns of 2020, adult bikes outsold new cars in Australia for the first time in more than a decade.
The latest figures from Bicycle Industries Australia (BIA) and the Federal Chamber of Automotive Industries (FCAI) show that sales of new adult bikes trumped new car sales by more than 12 per cent in FY 20/21, the first time since 2011. While the sales of adult bicycles have dipped slightly, bike sales have remained on parity with new car sales during the 21/22 financial year.
When including children’s bicycles, new bikes have been outselling new cars in Australia for more than a decade, but the spike in adult bike sales is indicative of a wider shift in the way Australians are choosing to get around.
Sales of new bikes over the past 12 months also indicate that cycling's soaring popularity was not just a pandemic-pedalled fad. After a record 1.75 million bikes were sold in Australia in FY 20/21, bike sales for FY 21/22 are still up more than 30 per cent on pre-COVID levels, with Bicycles Industry Australia general manager Peter Bourke predicting another surge ahead of the festive season.
“Bike sales are still remaining high, and we expect to see strong sales across all categories for the rest of the year,” he said. “Depending on the type of bike, there are still six- to 12-month waits for certain styles and brands.”