What can we expect for Boxing Day sales 2021?
With Australians getting back into the swing of socialising, Zahra tips one category to benefit the most at this year’s Boxing Day sales.
“The category that suffered during the lockdown periods was clothing, footwear and accessories. With no social events to go to, people weren’t purchasing any new outfits. Sales declined sharply from May as Delta took hold, but we’re seeing the tide start to turn.
“Sales of clothing, footwear and accessories increased 5.8 per cent in October compared to the same time last year and we’re looking forward to that upwards trajectory continuing in the pre- and post-Christmas sales.
“With people planning parties, events and socialising much more than they have been recently, we’re expecting a positive period of trade for discretionary retail, like those in fashion, cosmetics and accessories,” Zahra adds.
In fact, it’s not just clothing, footwear and accessory retailers that may benefit this sales season, as Aussies are set to spend more than they ever have before.
Consumer electronics are expected to be in hot demand, while spending on experiences, such as travel and activities, is also gaining momentum as restrictions ease and state borders open up.
"Post-Christmas sales forecasts show Australians will spend a record $21 billion in the three weeks from Boxing Day – up 2.1 per cent on the previous year and up 12.6 per cent on pre-pandemic conditions in 2019,” says Zahra.
So, whether you’ve been waiting for a big-ticket item to go on sale, or looking to spoil yourself with an experience, get ready for the biggest Boxing Day sales Australia has seen yet.