RoyalAuto’s road safety awareness project Impact, which followed road trauma victims from the crash scene all the way through to recovery, has been recognised by Victoria’s most prestigious awards for journalism.
Impact won the TAC Towards Zero Road Safety Quill, which is presented by the Melbourne Press Club, for Road Safety Reporting. The RoyalAuto team worked on the project for a year, and their reports were presented in the print magazine, online, in social media and on television.
RoyalAuto editor Seamus Bradley said: “Saving just one life is more important than any prize, however the Quill award recognises the highly professional standard of RACV’s commitment to road safety in Victoria.”
Working with the co-operation of Victoria’s emergency services, hospitals and rehabilitation providers, the RoyalAuto team followed victims from the site of a crash, to hospital in the air ambulance, through the emergency department and surgery and on to physiotherapy and recovery. Photographer/videographer Meredith O’Shea spent months at Essendon with the air ambulance and flying to and from crash scenes.
“The whole team was scrambled into action on many occasions and after more than a year we finally had the material we needed to tell the story,” Seamus said.
It is the first time RoyalAuto or any other auto club magazine, has won a major Australian journalism award. RACV CEO Neil Taylor said: “The purpose of Impact is to help save lives and prevent trauma on our roads. Winning the Melbourne Press Club award for excellence in journalism is a wonderful result for RoyalAuto, the RACV member magazine. The Impact team should be very proud of this exceptional achievement.” RoyalAuto competed with The Age, The Sunday Herald Sun and Fairfax Media for the award.
The Impact project was also a finalist in the award for Coverage of an Issue or Event.
The Impact team is: Seamus Bradley, editor; Nick Place, writer; Meredith O’Shea, photography and video; Miguel Rios, videographer; Lisa Luscombe, art director; Djohan Kurniawan, web producer; Georgie Haberfield, social media; Clare Barry, sub-editor.
Click here to read the Impact series.